TEVA MEDIA PLAN
In a case study, Teva needed a boost in their business especially among college students. My group developed a media plan for the Teva company that included current media research among their own company as well as competitors such as Chaco, Birkenstock, The North Face and other outdoor adventure and stylish shoe companies. We presented campaigns that Teva could use in order to attract college students' attention as well as social media giveaways and branding guides to help bring people in.
As productions coordinator of Rooted Conferences at Oklahoma State University, I created a branding guide for our time on the executive team that corresponded with the theme of the Fall l2017 conference, "Simplify." This ensured that all members of the executive team would keep a consistent aesthetic within our brand and conference.